Pengaruh Social Media Addiction Dan Self Control Terhadap Phone Snubbing Pada Karyawan Maleo Town Square Mamuju
DOI:
https://doi.org/10.31004/ijisk.v3i3.467Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Addiction dan Self Control terhadap Phone Snubbing pada karyawan Maleo Town Square Mamuju, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi penelitian berjumlah 127 karyawan, sedangkan sampel yang dianalisis sebanyak 96 responden yang ditentukan menggunakan rumus Slovin. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert lima poin. Analisis data meliputi uji validitas dan reliabilitas, analisis regresi linear berganda, uji parsial (uji t), uji simultan (uji F), serta koefisien determinasi dengan bantuan program IBM SPSS. Hasil penelitian menunjukkan bahwa Social Media Addiction berpengaruh positif dan signifikan secara parsial terhadap Phone Snubbing (t hitung 2,426 > t tabel 1,9858; sig. 0,017 < 0,05) dan Self Control juga berpengaruh signifikan terhadap Phone Snubbing (t hitung 4,843 > t tabel 1,9858; sig. 0,000 < 0,05) dengan koefisien regresi positif sebesar 0,492. Secara simultan, kedua variabel berpengaruh signifikan terhadap Phone Snubbing (F hitung 22,679 > F tabel 3,09; sig. 0,000 < 0,05) dengan Adjusted R Square sebesar 0,313, yang berarti Social Media Addiction dan Self Control mampu menjelaskan 31,3% variasi Phone Snubbing, sedangkan 68,7% sisanya dijelaskan faktor lain di luar model penelitian. Arah positif pada koefisien Self Control perlu dicermati melalui pemeriksaan kembali redaksi item dan proses reverse scoring.
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