Evaluasi User Experience Berdasarkan Pola Navigasi Pengguna pada Aplikasi Blanjana Menggunakan Pendekatan User Journey Analysis
DOI:
https://doi.org/10.31004/ijisk.v3i4.725Abstract
Perkembangan aplikasi belanja digital menuntut kualitas user experience (UX), khususnya dalam kemudahan navigasi dan interaksi pengguna. Penelitian ini bertujuan mengevaluasi UX berdasarkan pola navigasi pengguna pada aplikasi Blanjana menggunakan pendekatan User Journey Analysis. Data diperoleh melalui pengamatan aktivitas pengguna berdasarkan skenario penggunaan, kemudian dianalisis dengan memetakan user journey, pola perpindahan halaman, dan pain point. Hasil penelitian menunjukkan pola navigasi pada setiap tahapan interaksi serta bagian yang berpotensi menimbulkan kebingungan dan meningkatkan beban interaksi. Temuan tersebut menjadi dasar rekomendasi perbaikan navigasi, alur interaksi, dan desain antarmuka untuk meningkatkan kemudahan dan efisiensi penggunaan aplikasi Blanjana.
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