Diversifikasi Jeruk Sunkist Karo melalui Inovasi Selai CAMORA di Desa Simacem
DOI:
https://doi.org/10.31004/ijisk.v3i4.785Keywords:
diversifikasi produk, jeruk Sunkist Karo, selai, nilai tambah, branding, product diversification, Karo Sunkist orange, jam, added valueAbstract
Abstrak
Desa Simacem memiliki potensi pertanian yang dapat dikembangkan menjadi produk bernilai tambah, tetapi hasil jeruk Sunkist Karo pada mitra masih dominan dipasarkan dalam bentuk buah segar. Kegiatan pengabdian ini bertujuan melakukan diversifikasi jeruk melalui pengembangan selai CAMORA sekaligus memperkenalkan branding, pengemasan dan pemasaran awal. Kegiatan dilakukan melalui observasi, wawancara, diskusi dengan pemilik kebun, perancangan produk, trial dan error resep, produksi, branding, pengemasan dan promosi awal. Hasil kegiatan menunjukkan terbentuknya produk selai CAMORA dengan identitas merek dan kemasan cup 50 ml, serta produksi awal sekitar 250 cup. Mitra memperoleh pengetahuan mengenai proses dasar pembuatan selai dan terlibat dalam pengambilan keputusan produk. Promosi awal melalui pembagian produk sebagai souvenir menghasilkan respons berupa pertanyaan dan ketertarikan masyarakat terhadap produk. Kegiatan ini menunjukkan bahwa diversifikasi dapat menjadi alternatif pemanfaatan jeruk dan membuka peluang pengembangan produk lokal desa setempat, meskipun peningkatan pendapatan belum dapat diukur karena kegiatan masih berada pada tahap pengenalan dan promosi awal.
Abstract
Simacem village has agricultural potential that can be developed into higher-value product, While karo sunkist oranges produced by the partner were predominantly marketed as fresh fruit. This community service activity aimed to diversify the orange through the development of CAMORA jam and to introduce initial branding, packaging, and marketing practices. The activity involved observation, interviews, discussions with the orchard owner, product planning, recipe trials, production, branding, packaging, and initial promotion. The activity resulted in CAMORA jam with a product identity and 50 ml cup packaging, with and initial production of approximately 250 cups. The partner gained basic knowledge of jam processing and was involved in product-related decision making. Initial promotion through souvenir distribution generated questions and interest from local residents. The activity demonstrates the product diversification can provide and alternative use of oranges and create opportunities for local product development, although an increase in partner income has not yet been measured because the activity remains at the introduction and initial promotion stage .
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